Israeli brand marketing company BrandTotal today announced the closing of a $6 million Series A financing round led by Flint Capital and with the participation of NHN Investment, One Way Ventures,and FJ Labs and previous investors Glilot Capital Partners and Keshet Dick Clark Productions. With this latest financing, the company has raised $8 million to date.
Funds from the Series A Round will be used to expand sales, marketing and data science efforts via BrandTotal's new offices in New York as well as internationally.
With offices in New York and Tel Aviv, BrandTotal was founded in 2016 by CEO Alon Leibovich, CTO Amir Leshman, and CAO Omer Ramote, with CPO Oren Dor joining the executive team shortly afterwards. The company's marketing platform harnesses artificial intelligence, cybersecurity techniques and data science to empower brand marketers with competitive data and actionable insights by revealing the digital marketing activities of their top competitors.
In the past few months, BrandTotal has announced a partnership with Microsoft via Microsoft's Dynamics 365, being selected to Oracle's Startup Cloud Accelerator and having presented at Morgan Stanley's prestigious Innovation Summit.
Leibovich said, Leibovich, CEO and co-founder of BrandTotal. "Our proprietary data shows that 85% of sponsored posts on Facebook are 'dark posts,' meaning they are targeted to specific users. There is a massive gap in marketing visibility across digital platforms and we are illuminating these programs to empower marketers with actionable competitive insights."
Published by Globes [online], Israel business news - www.globes-online.com - on September 25, 2018
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